SHANNON VISTISEN

When hired into Carhartt, my main task was to study the brand and produce an updated version of their Product DNA book with a new look & feel. This project included a 2 part book, one where Marketing would design and develop the branding portion and I would design the product version.

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Due to sensitive information, I am unable to show the complete nuts and bolts of the inside. If the opportunity arises, I can go more in depth of the scope, my concept & layout of the book.