Kickoffs
KICKOFF IS A YEARLY PRESENTATION WHERE WE BUILD OUT OUR DESIGN SPACE TO SHOWCASE THE BIG DRIVER'S OF THE CURRENT SEASON'S UPCOMING LINE.
FROM STRATEGY TO PHYSICAL BUILD OUT OF THE SPACE, WE CAN TRANSFORM A SPACE WITHIN A COUPLE OF WEEKS FROM START TO FINISH.
THIS IS THEN PRESENTED TO THE SENIOR LEADERSHIP TEAMS.
THIS IS A COLLABORATIVE EFFORT BETWEEN MULTIPLE TEAM, WORKING TOGETHER TO SHOWCASE THEIR DESIGNS.
SPRING 23
SPRING 2023 LINE BUILDING OUT THE WOMEN'S LINE.
SHOWCASING 4 DISTINCT WOMENS CONSUMERS BUILDING OUT AN IMMERSIVE MUSEUM STYLE DISPLAY TO WALK PEOPLE THROUGH THE VISION AND DELIVERABLES FOR THE SEASON.
Patch
work
FROM CONCEPT TO COMPLETION, I WAS TASKED TO DESIGN A PIECE THAT COULD SIT WITHIN A SPACE WITHIN THE DESIGN BUILDING. WORKING WITH THE SPACE I USED ELEMENTS OF THE BRAND TO BUILD OUT AN ART PIECE THAT COULD BE DISPLAYED FOR AN EXTENDED PERIOD OF TIME.
IT WAS SO WELL RECEIVED THAT I WAS THEN COMMISIONED TO BUILD OUT AN EVEN LARGER ONE TO DISPLAY WITHIN THEIR DETROIT STOREFRONT, 2ND LEVEL WORKSHOP AREA.
KIDS
SPACE
TASKED WITH CONCEPTING & BUILDING OUT A SPACE THAT SPEAKS TO DEMOGRAPHIC OF THE BRAND. I CHOSE THE KID CONSUMER.
WANTING TO NOT ONLY DISPLAY THE PRODUCT BUT ALSO IN A FUN WAY. BRINGING IN THE GRASS ELEMENT HELPED BRING THE OUTDOORS, IN. WHILE PLAYFULLY HANGING THE PRODUCT ITSELF BRINGS A SENSE OF OUTDOOR PLAY.
